Introduction
Go Cambria, Inc. ("Cambria," "we," "our," or "us") operates https://www.gocambria.com and provides Amazon growth services to a select group of founder-led consumer brands. We are committed to protecting your privacy and to handling all data — including data sourced from Amazon — in compliance with applicable laws, Amazon's Data Protection Policy, and the practices described below.
This policy applies to information we collect through our website, our client engagements, and the third-party tools we use to operate our service.
Information We Collect
Information you provide. Name, business email, phone number, company details, and any other information you submit through our intake form, intro calls, or ongoing engagement communications.
Automatically collected data. IP address, browser and device information, approximate geolocation, pages visited, referral source, and cookie data — collected when you visit our website. See our Cookie Policy for details.
Amazon-sourced data. When you engage us as your Amazon agency, you authorize us to access certain seller account data through Amazon Seller Central, Vendor Central, Amazon Advertising, Amazon Marketing Cloud, and other Amazon programs. This may include sales data, inventory, advertising performance, account health metrics, and aggregated customer order data.
Third-party tool data. Information from analytics, PPC, SEO, and review-monitoring software that we integrate with Amazon APIs to deliver our services.
How We Use Your Information
We use the data we collect to:
- Deliver and manage Amazon account services for you,
- Optimize advertising campaigns, listings, and performance metrics,
- Provide reporting and ongoing communications about your account,
- Maintain compliance with Amazon's policies and our contractual obligations,
- Improve our website, offerings, and the user experience.
We do not use Amazon customer data for purposes unrelated to the services you have contracted us for, and we never resell Amazon data.
Use of Artificial Intelligence (AI)
We use AI tools and large language models throughout our service delivery to help us move faster and produce better outcomes for clients. This includes:
- Listing & creative content: drafting product titles, bullets, descriptions, and ad copy, which our team then reviews, refines, and approves before publishing.
- Analytics & forecasting: summarizing performance data, surfacing anomalies, and generating sales / inventory forecasts.
- Campaign optimization: identifying keyword and bid opportunities across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Internal workflow: note-taking, transcription of intro calls (with consent), document drafting, and code generation for internal tooling.
The AI vendors we use are bound by data-processing agreements that prohibit them from training their models on data we send. AI-generated content is always reviewed by a human team member before it is published or sent to a client.
Cookies & Tracking
We use cookies, tracking pixels, and similar technologies to identify repeat visitors, measure website performance, enhance the user experience, and track marketing effectiveness. You can manage cookie preferences in your browser settings; disabling cookies may affect site functionality. See our Cookie Policy for the full breakdown.
Data Sharing
We share Amazon information only with authorized parties who require access to perform services we have contracted with you. Categories of recipients include:
- Analytics providers — e.g., Google Analytics, Looker Studio,
- Advertising platforms — e.g., Amazon Ads, DSP integrations,
- PPC and reporting tools — e.g., Helium 10, Pacvue, similar,
- Cloud hosting — e.g., AWS, Google Cloud, Microsoft Azure,
- AI & productivity vendors — under data-processing agreements that prohibit training on our data,
- Professional services — accountants, compliance consultants, and legal advisors under confidentiality agreements.
How we share: all data transfers occur over secure, encrypted connections; we limit shared data to what is strictly necessary for the specific service; and all third parties must comply with Amazon's Data Protection Policy and applicable privacy laws.
Data Sources
We receive Amazon and related data from:
- Amazon Seller Central and Vendor Central (sales, fulfillment, customer interaction data),
- Amazon Advertising (campaign performance metrics),
- Amazon Marketing Cloud (aggregated reporting data),
- Other Amazon programs (e.g., Brand Registry, Vine),
- Third-party software providers integrated with Amazon APIs (PPC tools, SEO tools, review monitoring),
- Non-Amazon sources (e.g., DTC store platforms, email marketing platforms) when clients request unified reporting.
Data Access & Security
Internal access. Only authorized Cambria employees and contractors with a documented business need-to-know may access Amazon customer data.
Access controls. Data is stored in secure, access-controlled systems with unique logins, multi-factor authentication, and audit logging.
Audit & monitoring. We monitor and log data access to detect and prevent unauthorized use.
Revocation. Access is revoked immediately when it is no longer required for business purposes — typically within 24 hours of role change or offboarding.
Encryption & transport. Data is encrypted in transit (TLS 1.2+) and at rest. We perform regular security reviews and apply software patches promptly.
While we take reasonable measures to protect your information, no method of transmission or storage is entirely secure.
Data Retention
We retain Amazon and client data only for as long as necessary to provide our services or to satisfy legal, accounting, or reporting obligations. When an engagement ends, client and Amazon-sourced data is deleted from our active systems within 30 days, except where retention is required for legal or regulatory reasons. Anonymized, aggregated data may be retained indefinitely for benchmarking and product improvement.
Children's Privacy
Our services and website are not intended for children under 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from minors. If you believe we have collected information from a minor, please contact us and we will delete it promptly.
Your Rights
Depending on your jurisdiction, you may have the right to:
- Request access to the personal information we hold about you,
- Request corrections or deletion,
- Opt out of certain data uses, including marketing communications,
- Lodge a complaint with a supervisory authority.
To exercise these rights, contact us via the contact form on our website. We will respond within the timeframe required by applicable law.
Changes to This Policy
We may update this Privacy Policy at any time. The "Effective" date at the top of this page reflects the most recent version. Material changes will be communicated to active clients via email or through our service dashboard.
Contact Us
For questions about this policy or our data practices, please get in touch here.