Optimizing for Rufus: How AI Shopping Agents Are Rewriting Amazon Discovery
Shoppers increasingly ask an AI assistant instead of typing keywords. What that means for listing structure, review signals, and the attributes a model can actually read.
Read →Measuring True Incrementality with Amazon Marketing Cloud
ROAS tells you what ads touched, not what they caused. How to use AMC event-level data, holdout logic, and path analysis to find the spend that actually moves sales.
Read →Beyond ACoS: Bidding on Marginal Return
Average efficiency hides where the next dollar goes. Spend curves, diminishing returns, and how to allocate budget by marginal ROAS instead of blended targets.
Read →The Real Amazon P&L: Contribution Margin by ASIN
Blended TACoS flatters weak products. Building an ASIN-level model that accounts for fees, storage, returns, ads, and the halo on your own site.
Read →Subscribe & Save vs. Your DTC Subscription: Cohort Economics Across Channels
Two subscription programs, one customer base. How to compare retention curves, discount depth, and lifetime value without cannibalizing your best channel.
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